Works

From concept to launch — projects that help brands flaunt their authenticity and convey the emotion

Thandai Tales

Thandai Tales is a celebration of India’s timeless flavors and festive spirit, bottled into a refreshing experience for every season. Inspired by the traditional North Indian drink, our brand brings the nostalgia of handcrafted thandai into a contemporary, vibrant world.

Visual Design

Brand Identity

Future of Visual Design

This case study consists of my experiments and documentation of Gen AI imagery. The whole visual design industry is going to change forever, and this case study discusses one of the possible workflows that might be possible.

Gen AI Imagery

Visual Design

Easelink- Case Study

Easlink is a project focused on bridging the digital gap for the elderly by creating tech accessibility solutions. We designed more tactile, button-like controls to suit a screen-resistant audience, on the UI side, we simplified interfaces to make modern entertainment channels easier to access.

Product Design

UX Design

Ready to build something real and valuable?

I'd love to connect with you!

urdhavareta@gmail.com

linkedin.com/in/aryanbalajipathak/

Behance

behance.net/aryancreates

Ready to build something real and valuable?

I'd love to connect with you!

urdhavareta@gmail.com

linkedin.com/in/aryanbalajipathak/

Behance

behance.net/aryancreates

Ready to build something real and valuable?

I'd love to connect with you!

urdhavareta@gmail.com

linkedin.com/in/aryanbalajipathak/

Behance

behance.net/aryancreates